Articles in category Startups

Startups

Weaponized Design: Dark Patterns in UX

In 2016 users of older version of Windows were displayed a pop-up recommending an update to Windows 10. What started as a benign offer, over time turned into something more sinister. As the meaning of close button was changed — from simply closing the window to actually initiating the operation — to force the upgrade upon the unsuspecting users. Unsurprisingly, it was met with substantial public backlash.
Filip Wilczek
01 March 2019

Startups

10 Books to read if you run a Startup

We know the startup world is still a mystery for many people. The lack of knowledge might create fear or uncertainty, and for that, reading is one way to learn about it. We want to offer you a list of 10 startup related books that will help you if you run a startup, you are thinking of doing it or you simply want to know more about it.
Emma Revert
07 February 2019

Startups

High converting landing pages: the Call to Action case

We all have been tempted to press that highlighted “Join us” or “Book now” button sometimes, but most of us do not know what that marketing strategy hides behind. Websites, facebook, emails and lately Instagram, we can see them everywhere. As a website/app owner we can captivate a potential consumer that was just hanging out and turn him into a loyal consumer.
Emma Revert
24 January 2019

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Startups

First steps towards success: Growth Hacking

Most of the people do not know what Growth Hacking is, but it’s not strange taking into account the term is quite new. Well, allow me to tell you that 10 years ago it didn’t even exist. But, I must...
Emma Revert
10 January 2019
Startups

5 reasons to start every project with a kick-off meeting

Having worked on several development projects as part of a remote product team taking care of everything from design to AppStore launches, I’ve had numerous occasions to see that, indeed, sometimes...
Michał Merchelski
29 November 2018