Remote Product Discovery Process

Startup Development House
16 June 2020
5 min read

Innovation never happens alone. Synchronized teams create the best products, and the most effective way to teamwork is, of course, through workshops. We're following these guidelines when developing products with our clients. We build a tailor-made Product Discovery process - that is a first step to challenge and validate your product idea. 

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What is the Product Discovery?

Even when you have a strong vision for the MVP you want to develop, we're encouraging everybody to take a step back and spend some time on research and ideation. The product idea is crucial; that’s why even before starting to code, you need to be sure that you're fulfilling the customer's needs and that the MVP will meet previously defined business criteria. The Product Discovery process is divided into two parts: a deep understanding of users, then using that knowledge to design a desirable product.

Part I: Product Discovery Workshop

Before each product discovery workshop, we need to examine closely what you already have regarding your product concept. Based on that, we will suggest a tailor-made set of activities and plan for our workshops to provide you maximum value in time-boxed sessions. At the core, Product Discovery workshops are divided into three days:

Day 1 - Empathy

Get inspired and curious about what people want—record behaviors through empathy maps. The best scenario is to invite befriended users to the workshop. If you can't, try to ask someone who knows a lot about them. During this day, we'll learn about users' customs, pains, and challenges. We'll go through biases and stereotypes and search for the real insights.

First, we need to choose the customers' segment. Depending on the product or service, we'll use different exercises like a customer journey map, product life cycle, or process mapping. Moreover, we'll fill out the customized persona canvas. The most important information about the user we'll try to collect is jobs to be done (social, functional, emotional), pains, gains, how to reach them, and motivation to use.

Day 2 - Ideation

It's the day of unlocking team creativity. We'll tackle each user challenge one by one and come up with as many ideas as possible. We'll boost cleverness by using some design thinking exercises like reversed brainstorm, scamper, or Osborn's questions. Here, the basic rules for brainstorming are crucial: first quantity, then quality. New ideas are built upon others.

After the creative part, we'll set the business criteria and vote on the ideas with the biggest chances to meet them. We'll end this day with listed and prioritized ideas for your MVP.

Day 3 - Structurization and prioritization

User Story Mapping is a great way to define the project’s scope and make sure everybody is on the same page. Once you’ve done it, you can relax and sit back: you’ve got a brilliant plan for your MVP. We're documenting every step, so you can show the outcome to your investors and stakeholders or just think about it after the workshop.

Part II: Prototyping & User testing

Having this game-plan set, it’s time to go out to the real world and see what your users think about the product. We want to test our concepts as quickly as possible during the second part of the Product Discovery process. We prepare a clickable prototype and conduct a series of remote user testing sessions supported by experienced product managers. Many start-ups do this part with a developed MVP, and at that point, it’s much more challenging to adjust your product. But if you do it right, you might save weeks or even months of development time. 

What’s most important about that phase?

  • You can quickly turn your scoped MVP into a prototype that will give users the feeling of a real product.

  • You can gather a lot of helpful feedback in a short time and decide what to adjust to your prototype.

  • You can start creating a community and gather interest in your product in the early stages if you want.

  • You and your team can get a more accurate view of what you will be developing.

Assuming the concept passes this first test, you will have new skills, structured and detailed ideas, new areas to explore, and material for development and testimonials from potential users. 

Part III: Roadmap & Budget

At the end of the Product Discovery process, we want you to be as development-ready as possible. That’s why our next step is to estimate development time and help you scope and prioritize features in the final version of MVP according to your budget. Based on that, together, we can prepare a roadmap and realistic timeline for the project. You’re ready to proceed to the next phase.

What is next?

We know that creating a product is a very complicated process. Still, if you think systematically and divide it into smaller parts, it's easier to not only grasp everything but also not to lose focus in the meantime. That’s why we are here to help you with the development process. Our experienced team of developers, QA specialists, designers, and project managers will work with you on your backlog, advise on the most suitable technology, and deliver your product’s first release. We work using scrum methodology and a user-centric approach that you can incorporate into your start-up - those skills will help you at all of your development stages.

If you have any questions or are interested in our process, please contact us here, and we will schedule a meeting to discuss how we can help you. 

Remember about your promo code from Startupgrind! We offer a 50% discount for the whole Product Discovery Process and 20% for Software Development.

What if I already have an MVP?

Many of the tools and techniques we use can benefit you at any point in your journey - redefining your roadmap, adjusting your business concept, or testing new features that you would like to add to your product. We provide end-to-end services to startups at all stages, so if you are looking for an agile product team to support your current development, let us know as well! Leave us a message here, and we will talk.

Start your Product Discovery Process

Contact us


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