UX Statistics & Why Your Business Should Invest in Good User Experience
“What we’re seeing now is an experience [being] elevated to being an essential part of product strategy.” - Jesse James Garrett, leading American UX designer Despite the ROI potential for website UX design investment averaging just under 10,000% (you read correctly), still, only 55% of online businesses bother to conduct any UX testing on their sites. In other words, they fail to give themselves this increasingly crucial commercial edge in what is an increasingly competitive online market. What's more, it’s all downhill from there: in total, businesses lose an estimated $2 billion every year owing to bad user experience. In fact, up to 70% outrightly fail as a result of this bad user experience. Shocking statistics, yes, but also ones no business need be part of, should it develop a little more awareness of and foresight into the importance of good UX design. In the following analysis, we’ll go through some fascinating UX statistics for a closer look at this reality, both in general terms and in those of mobile devices.