The answer is simple: they don't have a choice.
Until some time ago, such an option was considered the reserve of big players only. Today, we know that any company wanting to stay afloat must undergo a digital transformation.
So what is a digital transformation? And why is digital transformation important?
If you’re concerned about how your website’s performance on mobile devices may be affecting your business, here’s a statistic to justify that concern: in 2011, mobile phone internet usage accounted for only 6% of global internet traffic. In 2022, that 6% is… 55%.
To put that statistic another way, as of January 2022, the volume of internet traffic going through mobile devices for the first time overtook what had since been a volume dominated by desktop users.
To put it another way again, with this trend in mobile traffic as it is, never has customer mobile UX been more crucial to the well-being of an online business’s revenue.
This 50% increase in mobile usage not only signifies a shift in how we access the internet for our day-to-day requirements, but also the mounting importance of optimum user experience design and how marketing budgets are being reconsidered in relation to improving that experience.
In a previous post, we investigated the considerable commercial returns properly researched and developed user experience can provide an online business – as well as the considerable disadvantages a business can suffer when it hasn’t one.
Through cloud computing, businesses no longer need to invest in software or hardware for accessing databases, data storage, servers, networking software and such related resources. With cloud computing, they enjoy faster load speeds and more flexible resources which they can grow and scale with greater ease. And crucially, these are flexible resources that are accessed on a pay-as-you-go basis.
As a result, with no up-front investments required, ‘on-demand software’ allows businesses to budget more precisely for the use of state-of-the-art applications as and when they need them.
Some blogs ago, we examined the benefits of and differences between the 3 'as-a-service' cloud computing models most popular these days (SaaS, PaaS and IaaS), and outlined how best to determine which might suit these requirements.
All well and good. Now, however, let’s put our heads further in the cloud to look at some statistics regarding these as-a-service platforms and evaluate how businesses are faring with them at present and what we can expect from the cloud computing industry going forward.