Articles in category Startups


How to measure the impact of product launch or key product change?

Defining the metrics before you even have something solid is quite a challenge. Yet we must think ahead. First of all, we should focus on data collection, and then — on how and if that data makes sense. But how and where to start if we have a new product idea or want to make a big change in one? We’ve even already asked the serious questions like: “How do you know that’s good for users?” or “Does it work?”. It’s easier to leave them behind and focus on product promotion. Or, what might be even more dangerous, look for help in vanity metrics to please investors or sponsors.
Piotr Janecki
15 April 2020
6 min read


How can you monetize your digital product?

Former CEO of Google, Eric Schmidt, likes to say that revenue solves all known problems and it is the one metric that product managers and executives cannot game. Product Managers at Startup Development House (SDH) could not agree more. There are numerous examples where startups did not monetize their products properly and went bankrupt.
Startup Development House
02 March 2020
3 min read


How to develop product growth strategy?

Let’s say you’ve achieved a product-market fit (congratulations!). What should you do next? Well, the next step is to figure out how to grow the number of customers using your product. At Startup Development House (SDH), we’ve discovered that there isn’t one best growth strategy for scaling products. That’s why you should have a comprehensive understanding of what techniques are the best for your product.
Startup Development House
29 January 2020
4 min read