Articles in category Startups

Startups

How User Testing Can Help Solve Your Startup Problems

User testing is a process whereby users of a product or service are asked to provide feedback on their experience.  You can and should conduct user tests with both pre-release and existing versions of products or services.  Testing helps startups identify and solve many problems, including those related to user experience, product design, and market fit. By getting feedback from real users early on, startups can avoid costly mistakes and ensure their products are designed with users' needs in mind.
Nigel Tsopo
16 September 2022
9 min read

Startups

Lean startup methodology explained

A lean startup is a specific approach to creating a new company or introducing a product or service on behalf of the existing company. It focuses on experimenting, testing, and iterating.  It also involves customers in the development process to make sure that once a new product or service is introduced to the market, the demand for it already exists there.  So, what is this lean startup methodology? What does the lean startup cycle look like? How does the lean startup change everything?
Ewa Rutczyńska-Jamróz
02 September 2022
9 min read

Startups

How To Generate App Ideas

Before walking onto a keynote stage in a black turtleneck like Steve Jobs to unveil your latest and greatest app idea, you need to generate that winning idea first. Idea generation is the process of coming up with new ideas, usually for a business or other creative endeavour. In this post, we'll talk about app idea generation and explore app idea generation methods, as well as the nuances that come with one of the most important aspects of app development: how to get a winning idea.
Nigel Tsopo
31 August 2022
15 min read