Congratulations, you’ve just come up with an awesome startup idea that’s going to change the world! And after all that initial positive feedback you’re now ready to press play. As a former co-founder, I can tell you how seriously exciting this moment is. The moment when a startup creator, after months of discovery, planning and improving an idea, finally sees his or her product on the market.
But before going any further, let’s check whether your team has the proper go-to-market plan to ensure this market debut goes as smoothly as possible. A well planned go-to-market strategy will help to avoid the mistakes many startup founders commit when entering their first ventures.
So let’s define ‘go-to-market'.
With the exponential pace of technological advancement, businesses strive to get the best out of it and to ensure their web app runs smoothly on all browsers and platforms. As an end user’s attention span continues to shorten, so will he or she not hesitate to press the back button on their browser if a site seems faulty. So, what’s the solution? Make web apps and sites work flawlessly on every browser, device, and platform. It sounds like a simple and straightforward goal, right? If a business doesn’t wish to lose customers due to less than optimal UX, cross-browser compatibility and cross-browser testing must be considered.
So, what is cross-browser testing and what should we know about it to assure the quality of our websites?
Cross-browser testing is the practice of making sure that the websites and web apps created work across an acceptable number of web browsers.