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Advantages of In-depth User Interviews

Getting the perspectives of target users is invaluable to the product development process. There are numerous qualitative data collection methods that can be used to achieve this, and in-depth interviews are among the most effective.  But they are not necessarily the easiest. They require solid preparation as well as specific skills and predispositions in the interviewer. So here's what you should know about in-depth interviews.
Ewa Rutczyńska-Jamróz
29 May 2022
12 min read

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The ABCs of Constructive Feedback

You’ve probably heard much about the importance of ‘feedback’. But have you ever wondered what it is, exactly, and how you might share it so as to motivate others and help them grow?  Feedback is simply the critical information - positive or negative - we receive or give other people, our coworkers, supervisors of peers regarding their actions or behaviors.  But the purpose of feedback should not be to point out the flaws or mistakes of other people. Rather, it should motivate them, recognize areas for future development and encourage growth.  Effective feedback requires not only good communication skills but the provision of specific actions one can relate to. It also calls for appropriate timing and emotional intelligence on both sides.  Whether this is positive or constructive feedback, there are a few important rules worth pointing out for when you want to share valuable feedback with others. 
Justyna Hus
18 May 2022
4 min read


What is Blue Ocean Strategy?

Although the blue ocean strategy may sound at first like the design for a great holiday, it's actually a business concept that has quickly gained recognition among many firms - Netflix, Uber and IKEA being some rather notable examples. But what is the definition of blue ocean strategy and what are the characteristics of blue ocean companies?
Ewa Rutczyńska-Jamróz
13 May 2022
9 min read