Latest articles

Startups

Understanding Stages of Product Lifecycle

It's not just mankind that goes through different life stages. So do new products. Each has its own life span, and the better you understand this life span, the more likely it is that your product will achieve success in the market. So what is this product life cycle? What are the stages of the product life cycle? What are the benefits of understanding the product life cycle? In this article, we'll explore what you need to know about the product life cycle and why.
Ewa Rutczyńska-Jamróz
11 May 2022
8 min read

Startups

5 Reasons Why You Should Run User Testing When Building Products

Have you ever wondered how the most successful companies make their products so effective? How do they retain so many users? The answer is simple: they listen to customers.  So now you're probably wondering: how do they listen to their customers? With a wiretap? There’s a far easier way to listen to customers - just simply talk with them! 
Zuzanna Parulska
29 April 2022
4 min read