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Startups

Product Managers & the 4 Main Challenges They Face

As the pace of growth in information technology continues to accelerate, so does the Product Manager’s role become increasingly relevant. In turn, so too does our awareness of his or her impact on discovering, building and maintaining products. We witness the growing prominence and popularity of the Product Manager in The 2021 State of Product Management Annual Report, where it cites that even over the past year, for instance, in gender-related diversity of hired Product Managers, well-being of Product Managers, 72% of PMs claim that they are extremely satisfied in their current roles. Many people wonder whether they might rebrand themselves and seek work in the IT industry. From the outside, this may seem an idyllic career option: you know, find a great idea for a product, do some proper research, conduct your product–building team accordingly – and make some good money while you’re at it. But what does the practical side of working as a Product Manager look like? What obstacles do they encounter and what are our tips for tackling them? Let's find out.
Zuzanna Parulska
22 July 2022
5 min read

Digitalization

Why are businesses experiencing a digital transformation?

The answer is simple: they don't have a choice. Until some time ago, such an option was considered the reserve of big players only. Today, we know that any company wanting to stay afloat must undergo a digital transformation. So what is a digital transformation? And why is digital transformation important?
Ewa Rutczyńska-Jamróz
15 July 2022
9 min read

Digitalization

Mobile vs Desktop Internet Usage Statistics 2022: Why Mobile Optimization is More Important Than Ever

If you’re concerned about how your website’s performance on mobile devices may be affecting your business, here’s a statistic to justify that concern: in 2011, mobile phone internet usage accounted for only 6% of global internet traffic. In 2022, that 6% is… 55%.  To put that statistic another way, as of January 2022, the volume of internet traffic going through mobile devices for the first time overtook what had since been a volume dominated by desktop users.  To put it another way again, with this trend in mobile traffic as it is, never has customer mobile UX been more crucial to the well-being of an online business’s revenue.  This 50% increase in mobile usage not only signifies a shift in how we access the internet for our day-to-day requirements, but also the mounting importance of optimum user experience design and how marketing budgets are being reconsidered in relation to improving that experience.  In a previous post, we investigated the considerable commercial returns properly researched and developed user experience can provide an online business – as well as the considerable disadvantages a business can suffer when it hasn’t one.
David Adamick
01 July 2022
9 min read