Articles tagged with market strategy
How to create a winning go-to-market strategy for your startup
Congratulations, you’ve just come up with an awesome startup idea that’s going to change the world! And after all that initial positive feedback you’re now ready to press play. As a former co-founder, I can tell you how seriously exciting this moment is. The moment when a startup creator, after months of discovery, planning and improving an idea, finally sees his or her product on the market. But before going any further, let’s check whether your team has the proper go-to-market plan to ensure this market debut goes as smoothly as possible. A well planned go-to-market strategy will help to avoid the mistakes many startup founders commit when entering their first ventures. So let’s define ‘go-to-market'.