Articles tagged with eco-friendly

Startups

What is greenwashing and how software can help prevent it

Since the 1990s, we’ve seen a growing demand for environmentally-friendly products that has exceeded the manufacturing process itself. Increasingly, companies seek to promote their products, services or even themselves as being green and sustainable under the assumption that this attracts decision-conscious customers. Nevertheless, so long as there is an insufficient level of environmental awareness in society, many such customers will often be misled by vague and irrelevant claims which operate under the guise of eco-friendliness.  As a result, consumers are frequently subject to greenwashing. But what is greenwashing, and what does the software have to do with it? Read on to find out.
Agata Bieniek
15 October 2021
6 min read

About us

Ways to make your business more sustainable

We are currently facing one of humanity's biggest challenges - a climate crisis. It is real, and how seriously it develops is something that continues to concern us. We also wonder what we might do to minimize the effects of this crisis. Yet what we often hear is that individual action is ineffectual; that any single contribution a person makes is ultimately insignificant and futile. As a result, people are discouraged and decide instead to wait it out, hoping some heroes will save us as they did on the screens in our childhood memories. But at Startup Development House we're not discouraged. Rather, we feel empowered and hopeful, believing in change and striving to be part of it. This is why we adopted our own principles and practices to make us more sustainable, ones we continue to refine for ensuring we remain among those businesses dedicated to realizing this change. Read on to find out what steps you can take to help you make your business more sustainable.
Aneta Pałczyńska
27 August 2021
6 min read