Articles tagged with product development


Why Founders and Product Teams should document their research

How often have you been asked to back up your assertions with numbers? How often asked for specific figures when providing market, user or product insights? How easily has it been to share documents with those you’re presenting to instead of continuously having to re-explain yourself? If ever you’ve found yourself in such situations, then it’s time you started documenting your research. 
Audrey Alves-Cunka
24 February 2023
4 min read


Why Should You Build A Product Based On User Testing?

Thoughtful teams develop products that are useful and valuable to their target users. At Startup House, ensuring a seamless user experience is among our top priorities, which is why we firmly believe in building products that are based on user testing. By using design methods that are based on people's real experiences, we develop high-quality digital products. We recognize that the revenue-generating features of a quality digital product are those that make it most easily accessible and necessary to the people who use it. Therefore, we believe that conducting user testing improves user retention and results in a more viable product.
Nigel Tsopo
30 September 2022
6 min read


How to use Early Adopters to create a better product?

It’s no surprise that the number one reason for startups failing is not solving an existing market problem. Identifying real users’ pains is crucial when creating a new product. Product Discovery is a process designed to help ideate a solution that addresses these problems. Beginning with empathization, we get to know the user to define better his struggles and pains that your product could help with. We then come up with a concept for the product in the ideation phase. Thanks to prototyping and testing with users, we gather their feedback early on and adapt to their suggestions. We’ve broken down the Product Discovery process into a few intuitive steps and can conduct it entirely remotely.
Marta Przyłęcka
23 February 2021
3 min read