Articles tagged with going green

Startups

What is greenwashing and how software can help prevent it

Since the 1990s, we’ve seen a growing demand for environmentally-friendly products that has exceeded the manufacturing process itself. Increasingly, companies seek to promote their products, services or even themselves as being green and sustainable under the assumption that this attracts decision-conscious customers. Nevertheless, so long as there is an insufficient level of environmental awareness in society, many such customers will often be misled by vague and irrelevant claims which operate under the guise of eco-friendliness.  As a result, consumers are frequently subject to greenwashing. But what is greenwashing, and what does the software have to do with it? Read on to find out.
Agata Bieniek
15 October 2021
6 min read