Articles tagged with in-depth interviews

Startups

Advantages of In-depth User Interviews

Getting the perspectives of target users is invaluable to the product development process. There are numerous qualitative data collection methods that can be used to achieve this, and in-depth interviews are among the most effective.  But they are not necessarily the easiest. They require solid preparation as well as specific skills and predispositions in the interviewer. So here's what you should know about in-depth interviews.
Ewa Rutczyńska-Jamróz
29 May 2022
12 min read