Articles tagged with market validation plan


Idea Validation Meaning & Process: How To Test Startup Ideas

Got a startup idea? Bring it along with a solid value proposition and together we'll determine whether your potential target audience will take it or whether they’ll let it fall by the wayside and into obscurity. When carving out an idea, it often feels as if that idea is destined to succeed -- particularly if you're passionate about it. But the reality is just as often a different matter altogether. We see many passionate founders here at Startup Development House and have learnt a thing or two about which ideas are likely to survive the harsh critiques of a mass audience. Invariably, these are ideas that have been well validated. Startups need a good business idea simply because without one they won't be able to attract funding. A good idea solves a problem and/or fulfills a certain need people have. It should be both something those people are willing to pay for and something that can be scaled.
Nigel Tsopo
05 August 2022
12 min read