Inside.bar
An entertainment social application that works as a real bar as a great option in times of social isolation.
Product Discovery
We addressed these challenges during the Product Discovery workshops, which allowed us to prioritize apps’ features and propose the most sensible and effective solution. Throughout the workshops, extra features (such as premium features) and additional bar options were skipped to focus on delivering a working solution as quickly as possible.
The result was a precise vision of the product. Then it was time to work on the prototype. Having a ready prototype, we started testing the solution with potential users.
User testing was conducted in the US market among people who love to use social networking applications and prefer going out to the bar and spending time with friends in their spare time. The interviews confirmed that the solution we want to introduce is needed and likely to be very popular.
Scope of work
Our role was to create an efficient, optimally operating and optimally scaled platform that would allow the user to join the bar in a simple and intuitive way. The scope of work includes all the steps that the user must take when joining the bar, with particular emphasis on simple and intuitive registration.
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Research
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Workshops
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Product Design
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Development & QA
Results
Initially, the product was aimed at the American market, but during the development, a decision was made to change the direction and start a beta launch on the UK market. The application was very enthusiastically welcomed by users who could register in a very simple way – using their Facebook account.
Thanks to the very good approach of the users, the application will be intensively developed, primarily in terms of new functionalities making the time spent at the bar more pleasant, a better selection of users and premium functions available in special packages. Here is a link to the website:
inside.bar
When working on the project we focused on using the most recent technology pieces.
We wanted it to work seamlessly and to be error-free to provide the best user experience. The Inside.bar technology stack is:
- React
- Rebass
- Strapi
- Ruby on Rails
- PostgreSQL
- Redis
- Sidekiq
- Stripe
Conversation is one of our most important values and a habit we support at every stage of our development process. Conversation is executed through digital tooling so the context is never lost. We use Slack for chat, Jira for planning, and Github for code reviews and discussion.
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