An entertainment social application that works as a real bar as a great option in times of social isolation.
An application that allows to make new friends in times of epidemics and social isolation.
The client's vision was to create an application for people who, in times of epidemics and social isolation, experience great inconvenience in terms of social life. Especially when it comes to going to parties, clubs or bars. The solution to this situation was to create an application that would allow people to connect and make new friends by spending time together over a drink, but in an online version.
One of the biggest challenges was that (basing on the initial assumptions) the application was aimed at people who have good and modern equipment. However, in the end, we decided that the application would be available even to people with weaker ones. The only inconvenience in this situation will be the inability to select filters during video streaming.
Another challenge was to ensure that the product was properly scaled and highly available, so that no one waited in line at the bar.
We addressed these challenges during the Product Discovery workshops, which allowed us to prioritize apps’ features and propose the most sensible and effective solution. Throughout the workshops, extra features (such as premium features) and additional bar options were skipped to focus on delivering a working solution as quickly as possible.
The result was a precise vision of the product. Then it was time to work on the prototype. Having a ready prototype, we started testing the solution with potential users.
User testing was conducted in the US market among people who love to use social networking applications and prefer going out to the bar and spending time with friends in their spare time. The interviews confirmed that the solution we want to introduce is needed and likely to be very popular.
Scope of work
Our role was to create an efficient, optimally operating and optimally scaled platform that would allow the user to join the bar in a simple and intuitive way. The scope of work includes all the steps that the user must take when joining the bar, with particular emphasis on simple and intuitive registration.
Development & QA
We prioritised the key features to create a Minimum Viable Product (MVP) that would let us test our main assumptions defined during the workshops and user testing. Users using their Facebook accounts can easily register in the application. When joining the bar, they indicate their fluent languages and interests. The given values can be changed later.
People with similar interests and speaking the same languages can join the same bar and, after talking in a larger group, transfer their conversation outside the bar. It is enough for each of the interested parties to express their willingness to make such acquaintance.
The entertaining nature of the application is emphasized by the fact that each person can slightly modify their appearance using filters that work in real-time, catching and adjusting to a person's face.
Initially, the product was aimed at the American market, but during the development, a decision was made to change the direction and start a beta launch on the UK market. The application was very enthusiastically welcomed by users who could register in a very simple way – using their Facebook account.
Thanks to the very good approach of the users, the application will be intensively developed, primarily in terms of new functionalities making the time spent at the bar more pleasant, a better selection of users and premium functions available in special packages. Here is a link to the website:inside.bar
When working on the project we focused on using the most recent technology pieces.
We wanted it to work seamlessly and to be error-free to provide the best user experience. The Inside.bar technology stack is:
- Ruby on Rails
Conversation is one of our most important values and a habit we support at every stage of our development process. Conversation is executed through digital tooling so the context is never lost. We use Slack for chat, Jira for planning, and Github for code reviews and discussion.