Product Discovery

We addressed these challenges during the Product Discovery workshops, which allowed us to prioritize apps’ features and propose the most sensible and effective solution. Throughout the workshops, extra features (such as premium features) and additional bar options were skipped to focus on delivering a working solution as quickly as possible.

The result was a precise vision of the product. Then it was time to work on the prototype. Having a ready prototype, we started testing the solution with potential users.

User testing was conducted in the US market among people who love to use social networking applications and prefer going out to the bar and spending time with friends in their spare time. The interviews confirmed that the solution we want to introduce is needed and likely to be very popular.