Get first-step product validation with user research.
There is a user research method for each step of product development - learn how and when to conduct user testing to get the most valuable feedback and improve your product with minimum cost.
Talk to your users frequently
When you should test your product assumptions?
As often as possible and at any point of the product development process – thanks to user testing it’s possible to gather feedback on any new features or general opinion about the prototype to firstly improve the broad business concept and in the end refine the details of the product.
Getting to know customers
Persona interviews will help you better understand the user, starting from their basic needs, and ending with the deeper insight of how they will use the product.
Tests after wireframing check the flow of the product and whether the user understands the value proposition.
Tests ensure that the proposed design complements products’ objectives and makes it enjoyable for the user.
Tests conducted after the development phase guarantee that everything works as expected and that the user is satisfied with the final product.
Work with experienced specialists
In what ways we can help with user experience testing?
We will help you prepare a research plan, define areas of focus and advise what user research tools and methods will be best to apply.
Find user testing participants that best fit in with your target user. Recruiting the right participant group is crucial for the adequacy of the results.
Test on site or remotely - there are more than enough user research tools and methods to ensure high quality results in both cases. We recommend remote testing for location-related reasons, and also because this method provides plentiful data to analyze various aspects of the product but involves a relatively lower budget.
Finally we will cooperate with you on preparing a report and in further data analysis to help you draw conclusions from the tests and plan next steps in product development.
How and what to test
Find right user research method for your current needs.
Problem Discovery is done at the beginning of research. Proper understanding of the persona and target group is crucial in the process of creating an engaging and valuable product.
Persona interviews are conducted to ensure that the idea for the product and the problems it solves is true to target users real needs.
Buyer persona will help you identify the buyer persona potentially interested in the product you offer.
Attitudinal user testing focuses on users’ opinion and narrative when it comes to the product. Participants show their understanding of the way to use and think of it.
Card sorting - participants sort the provided information into groups and name them. This type of user testing is useful to see how users understand content on the app/website and if it’s logical.
Quick-exposure memory tests - participants are shown the prototype for a brief moment and then interviewed on it. This type of user testing checks how users respond to layout and certain UX/UI solutions.
Behavioural user testing shows how users really interact with the product, not necessarily what they claim. The data gathered is particularly handy in UX/UI design.
Moderated testing is conducted by a moderator who asks the user specific questions about the product and shows more or less how to use it. This method ensures that every aspect of the interview is covered.
Unmoderated testing means letting the user use the prototype by themselves and then analyzing their choices and uncertainties. Gathered input is a reflection of users’ real experiences with the product
Quality vs Quantity
Differences between qualitative and quantitative user research
At the beginning of the research process
The issue is not well known
Descriptive outcome - a set of sentences and users’ opinion
Later stages of the process
The problem and hypothesis are better known
Numerical data for further analysis
Are you ready to start development?
If you feel that you have gathered all the requirements and prepared a well-thought prioritised plan you are good to go. We will guide you through the MVP making process so you can launch your product as soon as possible.Let's talk