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Get first-step product validation with user research.

There is a user research method for each step of product development - learn how and when to conduct user testing to get the most valuable feedback and improve your product with minimum cost.

Get all the testing benefits early

Why it is essential to conduct user research?

Quick feedback gets quicker results

Quick feedback gets quicker results

Validate your ideas and solutions within the prototype right after their implementation, see how users react to them in real time and make changes if necessary right away.

Minimizing the risks

Minimizing the risks

Make sure your product is as ready as possible for the market by decreasing the risks of any flaws and shortcomings thanks to user testing.

Getting to know your users better

Getting to know your users better

Confront your visions and assumptions of the product with real users’ opinion and responses. Adjust your product for users’ real needs.

Anticipating instead of following

Anticipating instead of following

User testing can help you better forsee the users’ response to the solution indicated by your value proposition and even come up with new ideas. Get ahead of the competition and predict what may be the next big thing.

Saving money on fixing flaws

Saving money on fixing flaws

Catch any errors or flaws before deployment, avoid costly mistakes and users’ disappointment. User testing is the closest thing to a guarantee of a fully operational product there is.

Talk to your users frequently

When you should test your product assumptions?

As often as possible and at any point of the product development process – thanks to user testing it’s possible to gather feedback on any new features or general opinion about the prototype to firstly improve the broad business concept and in the end refine the details of the product.

  • 1

    Getting to know customers

    Persona interviews will help you better understand the user, starting from their basic needs, and ending with the deeper insight of how they will use the product.

  • 2

    First feedback

    Tests after wireframing check the flow of the product and whether the user understands the value proposition.

  • 3

    Product feeling

    Tests ensure that the proposed design complements products’ objectives and makes it enjoyable for the user.

  • 4

    After implementation

    Tests conducted after the development phase guarantee that everything works as expected and that the user is satisfied with the final product.

Work with experienced specialists

In what ways we can help with user experience testing?

    Preparations

    SDH

    We will help you prepare a research plan, define areas of focus and advise what user research tools and methods will be best to apply.

    Recruiting users

    SDH/Client

    Find user testing participants that best fit in with your target user. Recruiting the right participant group is crucial for the adequacy of the results.

    Conducting sessions

    SDH/Client

    Test on site or remotely - there are more than enough user research tools and methods to ensure high quality results in both cases. We recommend remote testing for location-related reasons, and also because this method provides plentiful data to analyze various aspects of the product but involves a relatively lower budget.

    Data analysis

    SDH/Client

    Finally we will cooperate with you on preparing a report and in further data analysis to help you draw conclusions from the tests and plan next steps in product development.

How and what to test

Find right user research method for your current needs.

Problem Discovery is done at the beginning of research. Proper understanding of the persona and target group is crucial in the process of creating an engaging and valuable product.

  • Persona interviews are conducted to ensure that the idea for the product and the problems it solves is true to target users real needs.

  • Buyer persona will help you identify the buyer persona potentially interested in the product you offer.

Attitudinal user testing focuses on users’ opinion and narrative when it comes to the product. Participants show their understanding of the way to use and think of it.

  • Card sorting - participants sort the provided information into groups and name them. This type of user testing is useful to see how users understand content on the app/website and if it’s logical.

  • Quick-exposure memory tests - participants are shown the prototype for a brief moment and then interviewed on it. This type of user testing checks how users respond to layout and certain UX/UI solutions.

Behavioural user testing shows how users really interact with the product, not necessarily what they claim. The data gathered is particularly handy in UX/UI design.

  • Moderated testing is conducted by a moderator who asks the user specific questions about the product and shows more or less how to use it. This method ensures that every aspect of the interview is covered.

  • Unmoderated testing means letting the user use the prototype by themselves and then analyzing their choices and uncertainties. Gathered input is a reflection of users’ real experiences with the product

Quality vs Quantity

Differences between qualitative and quantitative user research

When:

Premise:

Outcome:

Qualitative

  • When:

    At the beginning of the research process

  • Premise:

    The issue is not well known

  • Outcome:

    Descriptive outcome - a set of sentences and users’ opinion

Quantitative

  • When:

    Later stages of the process

  • Premise:

    The problem and hypothesis are better known

  • Outcome:

    Numerical data for further analysis

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Are you ready to start development?

If you feel that you have gathered all the requirements and prepared a well-thought prioritised plan you are good to go. We will guide you through the MVP making process so you can launch your product as soon as possible.

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