Get first-step product validation with user research.
There is a user research method for each step of product development - learn how and when to conduct user testing to get the most valuable feedback and improve your product with minimum cost.
Quick feedback gets quicker results
Validate your ideas and solutions within the prototype right after their implementation, see how users react to them in real time and make changes if necessary right away.
Minimizing the risks
Make sure your product is as ready as possible for the market by decreasing the risks of any flaws and shortcomings thanks to user testing.
Getting to know your users better
Confront your visions and assumptions of the product with real users’ opinion and responses. Adjust your product for users’ real needs.
Anticipating instead of following
User testing can help you better forsee the users’ response to the solution indicated by your value proposition and even come up with new ideas. Get ahead of the competition and predict what may be the next big thing.
Saving money on fixing flaws
Catch any errors or flaws before deployment, avoid costly mistakes and users’ disappointment. User testing is the closest thing to a guarantee of a fully operational product there is.
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1
Getting to know customers
Persona interviews will help you better understand the user, starting from their basic needs, and ending with the deeper insight of how they will use the product.
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2
First feedback
Tests after wireframing check the flow of the product and whether the user understands the value proposition.
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3
Product feeling
Tests ensure that the proposed design complements products’ objectives and makes it enjoyable for the user.
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4
After implementation
Tests conducted after the development phase guarantee that everything works as expected and that the user is satisfied with the final product.
Work with experienced specialists
In what ways we can help with user experience testing?
Preparations
SDH
We will help you prepare a research plan, define areas of focus and advise what user research tools and methods will be best to apply.
Recruiting users
SDH/Client
Find user testing participants that best fit in with your target user. Recruiting the right participant group is crucial for the adequacy of the results.
Conducting sessions
SDH/Client
Test on site or remotely - there are more than enough user research tools and methods to ensure high quality results in both cases. We recommend remote testing for location-related reasons, and also because this method provides plentiful data to analyze various aspects of the product but involves a relatively lower budget.
Data analysis
SDH/Client
Finally we will cooperate with you on preparing a report and in further data analysis to help you draw conclusions from the tests and plan next steps in product development.
How and what to test
Find right user research method for your current needs.
Problem Discovery is done at the beginning of research. Proper understanding of the persona and target group is crucial in the process of creating an engaging and valuable product.
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Persona interviews are conducted to ensure that the idea for the product and the problems it solves is true to target users real needs.
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Buyer persona will help you identify the buyer persona potentially interested in the product you offer.
Attitudinal user testing focuses on users’ opinion and narrative when it comes to the product. Participants show their understanding of the way to use and think of it.
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Card sorting - participants sort the provided information into groups and name them. This type of user testing is useful to see how users understand content on the app/website and if it’s logical.
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Quick-exposure memory tests - participants are shown the prototype for a brief moment and then interviewed on it. This type of user testing checks how users respond to layout and certain UX/UI solutions.
Behavioural user testing shows how users really interact with the product, not necessarily what they claim. The data gathered is particularly handy in UX/UI design.
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Moderated testing is conducted by a moderator who asks the user specific questions about the product and shows more or less how to use it. This method ensures that every aspect of the interview is covered.
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Unmoderated testing means letting the user use the prototype by themselves and then analyzing their choices and uncertainties. Gathered input is a reflection of users’ real experiences with the product
Quality vs Quantity
Differences between qualitative and quantitative user research
When:
Premise:
Outcome:
Qualitative
When:
At the beginning of the research process
Premise:
The issue is not well known
Outcome:
Descriptive outcome - a set of sentences and users’ opinion
Quantitative
When:
Later stages of the process
Premise:
The problem and hypothesis are better known
Outcome:
Numerical data for further analysis
Are you ready to start development?
If you feel that you have gathered all the requirements and prepared a well-thought prioritised plan you are good to go. We will guide you through the MVP making process so you can launch your product as soon as possible.
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