Articles in category Digitalization

Introducing large innovations in a company is a spectacular event. It’s an opportunity to boast to our colleagues and superiors that we have implemented something fantastic and to make the competition jealous. I’m also convinced that without innovative action, which results in creating new services and value for the customer, it is impossible to think about the progress of our company.

Prototyping is an important part of the innovation process. Apart from the fact that it quickly gives new ideas a tangible shape and doesn't generate large costs, it is also a great opportunity to verify whether a service meets the user’s expectations. Participants of every "innovative brainstorming" or, more generally, creative workshops used to develop new products, can create prototypes.

How is the need for innovation born at a large company? What is the similarity between corporations and start-ups? And is every organization prepared to face the challenges that arise when creating new services? I will try to answer these and other questions in this article, sharing my experience from implementing the SimplyLease online leasing service at Siemens Financial Services.