Articles in category Startups


Impact Canva

Recently we can observe the launch of many startups categorized as impact startups, greentech startups, sustainability startups or social entrepreneurship startups. What links those variously categorized companies is the idea of creating measurable positive change, relevant to its category title while building a profitable business at the same time.
Startup Development House
01 December 2022
1 min read


What is Net Promoter Score

When it comes to employee feedback, no other tool is as widely used nor as trusted as the Net Promoter Score® (NPS). That's because the net promoter system has been proven repeatedly to be an accurate predictor of growth. In fact, a study by Bain & Company found that companies with high NPS scores grow 2.5 times faster than companies with low NPS scores. NPS is closely linked to business growth.
Nigel Tsopo
30 November 2022
6 min read


How to create a persona and an end user for your startup

Creating user personas of your product's potential customers is crucial for determining your relevant market segment. This may seem pretty straightforward. However, having worked with multiple founders at Startup House to build their product ideas, we've learned that simply narrowing down your potential customer definition is not enough to achieve this. Founders and entrepreneurs can easily lose focus and cast their nets in the wrong market segment, resulting in a loss of resources. What's needed is an awareness of what may cause this loss of focus in the first place. To help minimize the risk of pursuing potential such dead-ends then, here's a guide to creating personas and end users for startups, where we'll focus on why we create them and what you should consider for doing so successfully.
Nigel Tsopo
28 November 2022
9 min read