Articles in category Startups


How to create a persona and an end user for your startup

Creating user personas of your product's potential customers is crucial for determining your relevant market segment. This may seem pretty straightforward. However, having worked with multiple founders at Startup House to build their product ideas, we've learned that simply narrowing down your potential customer definition is not enough to achieve this. Founders and entrepreneurs can easily lose focus and cast their nets in the wrong market segment, resulting in a loss of resources. What's needed is an awareness of what may cause this loss of focus in the first place. To help minimize the risk of pursuing potential such dead-ends then, here's a guide to creating personas and end users for startups, where we'll focus on why we create them and what you should consider for doing so successfully.
Nigel Tsopo
28 November 2022
9 min read


How to create a product roadmap

A roadmap is an invaluable asset whenever you want to achieve something or reach a certain destination. It's the same when you want to launch a new digital product. A product roadmap acts as a guidepost and will not only facilitate tasks for the project team, but will also serve as a great communication tool for all stakeholders. So, what is a product roadmap? And how to build a product roadmap? What are the benefits of a product roadmap? In this blog post, we share insights on how we use this tool for turning ideas into successful commercial products.
Ewa Rutczyńska-Jamróz
27 October 2022
10 min read


Low, Mid and High-Fidelity Prototypes

Having worked with a multitude of founders and startups, helping them bring their product visions to life, we at Startup House have seen prototypes of every shape and size. Some founders start from scratch and need only simple prototypes. However, those having MVPs already are typically founders who wish to discover what the addition of extra features to these MVPs will result in. In such cases, theirs will be prototypes that are far more complex. Therefore, to determine which kind your idea may need, we've written this article to define low, mid and high-fidelity prototypes, along with other important considerations to bear in mind. Here's everything you need to know.
Nigel Tsopo
20 October 2022
8 min read