Articles in category Startups

In a quarterly report from June 2000 by Mckinsey consulting, you’ll find the words “behind any winning product strategy must stand a superior value proposition”.  Nowadays, there’s a vast number of products on the market. Each promises more value than its counterparts, yet it can be difficult to distinguish between genuine value and false marketing claims.

Ultimately, most entrepreneurs and start-ups aim for long-term success. Their wish is that their customers need and value their products or services for a sustained period of time. Easier said than done, of course; it's the challenge all founders must face. Although there's no foolproof plan for success, some shared traits can be seen in companies that have achieved greatness.  If you're wondering what is required to get your item featured in all tech-related outlets, here are some strategies you can use to create a more successful product development environment and optimize your idea's market potential. Here’s what you should consider before launching your business idea.

When startup founders bring a new idea to Startup House, we take them through the product discovery process so that they may clearly define what requirements are necessary for maximizing their product's chances of success in the marketplace. One requirement will be the creation of a digital wireframe simply because a wireframe is one of the most important tools in a web designer's toolkit.  Wireframes help us to plan and map out the structure of our websites and ensure that everyone involved in the project is on the same page. For these reasons, we dedicate this blog to sharing some insights we've developed over the years about how to get the most out of their use. So, here's everything you and your design team need to know about wireframing, and how it will aid you in perfecting the final design for your project.