Articles tagged with desktop internet usage

If you’re concerned about how your website’s performance on mobile devices may be affecting your business, here’s a statistic to justify that concern: in 2011, mobile phone internet usage accounted for only 6% of global internet traffic. In 2022, that 6% is… 55%.  To put that statistic another way, as of January 2022, the volume of internet traffic going through mobile devices for the first time overtook what had since been a volume dominated by desktop users.  To put it another way again, with this trend in mobile traffic as it is, never has customer mobile UX been more crucial to the well-being of an online business’s revenue.  This 50% increase in mobile usage not only signifies a shift in how we access the internet for our day-to-day requirements, but also the mounting importance of optimum user experience design and how marketing budgets are being reconsidered in relation to improving that experience.  In a previous post, we investigated the considerable commercial returns properly researched and developed user experience can provide an online business – as well as the considerable disadvantages a business can suffer when it hasn’t one.