Articles tagged with design personas

Creating user personas of your product's potential customers is crucial for determining your relevant market segment. This may seem pretty straightforward. However, having worked with multiple founders at Startup House to build their product ideas, we've learned that simply narrowing down your potential customer definition is not enough to achieve this. Founders and entrepreneurs can easily lose focus and cast their nets in the wrong market segment, resulting in a loss of resources. What's needed is an awareness of what may cause this loss of focus in the first place. To help minimize the risk of pursuing potential such dead-ends then, here's a guide to creating personas and end users for startups, where we'll focus on why we create them and what you should consider for doing so successfully.