CHOOOSE
Introducing WeCHOOOSE: the all‑in‑one company toolkit for climate action.

We help with building solutions for global CO2 offset.
CHOOOSE is a climate-focused technology company in Oslo, Norway. With a mission to accelerate the shift towards a carbon free economy, CHOOOSE delivers a platform that enables both individuals and organizations to connect with the best CO2-offsetting projects around the world.
Our product development stories
What our Clients say?


The challenge
Subsequent to the seed capital raise for development of products to combat climate change, CHOOOSE had to quickly set up a skilled product team. To meet its customers’ timelines and requirements, the team had to be incredibly fast, experienced, and easy to scale up with time.


The workshops
CHOOOSE team invited us to their office in Oslo for 3 days. This allowed us to interact more closely and learn about the problem they are facing. We explored carbon footprint calculations and compensation, learned about the mechanics and were able to focus on the appropriate interface design in a short time.


Scope of work
Our role was to create a platform allowing employers and employees of large and small companies to compensate for their carbon footprint in a quick and easy way, enabling them to have a positive impact on their environment.
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Research
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Workshops & App prototyping
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Product Design
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Development & QA
The solution
After reviewing various options around the globe, the founder came across Startup Development House. Having verified our developers, the company decided to form a team with us with a clear intention of scaling over time. Our developers, UX/UI designers, joined forces with CHOOOSE’s existing team. The setup remains flexible and adjusts to the company’s growth.
The wireframes
The first wireframes have already been created at the customer's workshop. Thanks to that we knew which way we were going with the solutions. It also helped us strongly understand who is the target user of the product and focus directly on the design under it.


How to find a suitable agile workflow?
Our focus was put on front end development. We applied the structure that allows for delivering high-quality digital products. Our JavaScript leader has stayed in direct contact with CHOOOSE’s CTO and Head of Product; together they set priorities and plans for future development. Then, the leader breaks the plans down into tasks for the team. This setup lets them work quickly and deliver the results in no time. Our design team has been working closely with the client’s Product Manager on planning, wireframing and user interface design. We have been supporting the sales team with building design teasers of the new solutions.


Accessible from any device
Thanks to our team’s vast experience from many different industries, they were able to meet the high demands of CHOOOSE’s clients’ projects and its internal team’s quality requirements. Hiring the full team within two weeks from the first approach let the company start new development in no time and run its daily operations with no interruption. On top of that, choosing our team allowed them to optimize the costs of hiring developers and let them do more for climate change reduction.

Key Features
Quick offset – place to go if you want to calculate and offset a specific flight or event. Or, if you already know the amount of carbon you want to offset, you can also just type it in and do it here.
Your order reports – great place to gain visual insights about your orders and impact in real-time.
Order history – perfect place to check the details of your orders. Thanks to the filters, you can easily find each order.
Employee benefit - deploy carbon offsetting on behalf of your team, or deploy on your company cars, recurring offset is a feature which you will love.



When working on the project we focused on using the most recent technology pieces.
We wanted it to be error-free and we focused on bringing to the platform as many automated tests as possible. The CHOOOSE technology stack is:
- React
- Gatsby
- Redux
- Sanity
- Chakra UI
- Azure
- Locize.com
- Slack & Hangouts
Conversation is one of our most important values and a habit we support at every stage of our development process. Conversation is executed through digital tooling so the context is never lost. We use Slack for chat, Jira for planning, and Github for code reviews and discussion.