About the client
VCLeaders is an educational program for VC professionals. VCLeaders’ users are current and aspiring VCs, angel investors, fund managers, entrepreneurs, attorneys and advisors who want to improve their understanding of the venture capital ecosystem. VCLeaders’ goal is to educate the next generation of extraordinary investors who would boost the growth of the entrepreneurial ecosystem in CEE.
Venture Capital investors appreciate good user experience, so VCLeaders team hired us to create an intuitive, user-friendly website with a design and user experience of the highest caliber. Our client stressed out that the solution would not have to be technically complex, so the product development process was not a huge challenge in this case.
We decided to dedicate the vast majority of our effort on good user experience and product design. Having agreed with the client on prioritization, we conducted a user story mapping workshop resulting in the top-notch interface design on the website. Also, the workshop enabled us to understand that Venture Capital funds want not only to be a part of the community but also to have access to valuable materials through the website.
Meaningful brand identity for a community of exceptional people.
We built the website that allows users to join the VCLeaders community and to search for e-books and articles recommended for venture capitalists. In order to make sure that content is up-to-date we created an admin panel for our client. Admin panel enables the client to post blog posts and update e-books available on the website.
You can find the website here: vcleaders.com
When working on the project we focused on using the most recent technology pieces.
We made sure to use the most recent technologies to ensure the shortest waiting period for the page to display.
- Ruby on Rails
- Heroku - deployment
While creating a brand identity we needed to focus on good visual communication. We used Invision in order to iterate and comment on several versions of the designs and Jira for coordinating the development process.